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Promoting Your Business With Cards

March 03, 2020

Promoting Your Business With Cards

At the end of a busy day, one of your many chores may be to collect your mail and sort through it. Amid the usual collection of junk mail and bills, you occasionally receive a personal piece of mail that brings a smile to your face. How much do you enjoy getting a handwritten card for a special occasion or a thoughtful thank you note from someone you know?

If you’re a business owner, wouldn’t it be a wonderful idea to send a welcomed thank you note to your clients? The easiest and most economical method is probably a form letter or email where you simply fill in their name and maybe mention the product or service they purchased from you. Nice, but…does it really send that sincere, appreciative message you want them to receive, or does it fall just a bit into the “junk mail” category?

We think there’s a unique and genuine way to truly thank your business clients. A thank you photo card shows you care about them, that you would like to be remembered when they need to refer friends and family, and a reminder to come back to you when they need you again.

Handwritten thank you cards

First step, your thank you card needs to be handwritten by you (including the envelope). If you need a little help getting started, here’s an easy format on how to write a customer thank you note (hyperlink for credit: https://www.helpscout.com/blog/how-to-write-a-killer-thank-you-note/)

  1. Greet your customer by name.
  2. Express your gratitude, clearly stating why you’re sending the note.
  3. Include details about why you enjoyed your experience with this customer — this is a prime opportunity to be specific and thoughtful.
  4. Repeat your thanks.
  5. Close with a sign-off (Best, Yours Truly, Kindest Regards, Warm Regards, Cheers, whatever feels right for you and your company), and sign your name.

Then, increase the “wow” factor by including a photo of that memorable purchase with your client. Help them remember the joy they felt that day by capturing their excitement with a personalized photo you’ve printed and inserted in one of our custom photo cards.

Here are a few examples of some of our clients and other business owners who could use these thoughtful thank you card ideas:

  • Doggie day care - send fun photos of Fido playing with his/her friendsStone Dog Inn dog day care
  • Car dealership - congratulate customers on their new car purchase. Take a photo of them with their new car and be sure the dealership logo is subtly in the photo - a constant reminder of where they got the car.
  • Real estate agents - take a picture of new home buyers in front of their new home and send them a thank you note with this photo. Or take a photo of the new home and give a set of cards at closing as a thank you gift. The new home buyer can use them as “we’ve moved” announcements.Our New Home photo greeting card
  • Other businesses - pressure washing, house painter, pet groomer, caterer, car detailer, hair stylist (first haircut photo below), nail salon, handyman, fitness trainer, landscaper/tree trimmer, laser treatment center.

We recommend using your local photo lab to print your photos. We also like Walgreen Photo since you can order online and pick up within a few hours. 

 

Disclaimer: In the name of full transparency, please be aware that this blog post contains some affiliate links and any purchases made through such links may result in a small commission for us (at no extra cost for you). We only include affiliate links to high quality products we have used.




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